These series explore various ways to display - whether playfully or seriously - environmental concerns. Rooted in photography, the series are composed of actual prints that were cut and pasted on boards, a nod to the uniqueness of a piece of art and the concept of crafting.
The title Theory of Value refers to the eponymous economic concept that attempts to explain the exchange value, or price, of goods; in this case, of entire species; and, to some extent, artwork. Similar to vintage items, as species threatened by demand become scarcer, their “market” value increases while their preservation is directly related to the increasing value of research and protection programs. In a strange, cyclical paradox, the rise of the consumerist society that has led to such environmental problems encourages - as the society itself becomes more aware of the issues it has generated - fundraising in order to secure even more money.
This series is neither political commentary nor critical of any related initiatives; it is meant only as an observation.
The bar codes are used therein as a visually powerful symbol everyone associates with the concept of value. They are generated according to the standard rules of bar coding, with characters ordered by: country of provenance, the IUCN two-letter code referring to the conservation level of that species, then the number of specimen left according to the most recent source (which varies for each) and a random number generated by the sum of the others.
Photobooth is a light-hearted series of photographs that reproduces the aesthetic of the photo booth picture-taking practice, ancestor of the infamous and now so trendy “selfie”.
Within the last 10 years, the rise of healthy eating habits saw a large number of vegetables and fruits pushed to the front of supermarkets and restaurants. Meanwhile, the expansion of social media has seen this trend become prominent even faster than any diet craze has before. This body of work intertwines both of these movements. The series playfully gives vegetables space to gather and invest within the frame of a picture the same way teenagers tend to do when getting into a photo booth - with the same sense of shyness, blossoming romance and sense of affirmation.